Brand Creation

Your branding goes far beyond a logo; it’s the essence of your business, the thoughts that come to mind when someone acknowledges your company. A memorable logo is undoubtedly a part of that, but the colors, fonts, design elements and more come together to present your company as a cohesive, professional brand. My branding services provide you with a custom logo and branding packet ensuring every item across web and print platforms will distinctively represent your company.

 


 

LOGO

evinair-logo

COLOR

evinair-color

ALTERNATE VERSIONS

evinair-alt-logo.jpg


VINYL

evinair-vinyl-front.jpg
evinair-vinyl-back.jpg


BUSINESS CARDS

evinair-BC-web


POSTER

evinair-poster-web.jpg


DRUM HEAD

evinair-kick-drum-web.jpg


SIGN (9 FEET WIDE)

evinair-sign-web.jpg

OUT – the Outdoor Recreation Center was a response to this Briefbox prompt which has been changed since they reformatted their site. I submitted two versions, the second after bringing it before a subreddit for graphic design. Below is the original wording for the prompt:

Briefbox prompt:

An outdoor activity centre based in the Peak District called OUT would like a main logo and set of icons to use across their brand. OUT appeal to all ages but get a lot of interest from secondary schools for day trips out to encourage team-building. OUT also cater for hen/stag parties, amateur climbers and for those with a little more experience. The icons will be used on their website, to help quickly distinguish between different activities they run. There are 6 main activities: mountaineering, canoeing, rock-climbing, abseiling, caving and team building, and OUT need a simple icon for each exercise. They would also like a similar approach to their main logo which needs to be professional and encompass their overall love for adventure.

 


 

VERSION ONE

 

LOGO

out-1-logo.jpg

COLOR

out-1-color.jpg
out-1-mockup-web.jpg


Reddit Critiques:

  • simpler icons (less detailed, more recognizable from a distance)
  • just the compass in the logo
  • drop “outdoor activity centre” from logo since it isn’t the acronym for OUT
  • either lose the backpack or make sure it doesn’t look like it’s screaming
  • keep the rounded theme throughout
  • more practical examples
  • think real world application

 

V E R S I O N  T W O

 

LOGO

out-2-logo.jpg

COLOR

out-2-color.jpg
out-2-mockup-web.jpg
whole-booth-web.jpg
booth-close-up-web.jpg
cardblock-l-web.jpg
cardblock-r-web.jpg



CATEGORY CARDS

card-web.jpg


MINI MAGAZINES

mini-mag-web.jpg